Breuninger’s — editorial magazine connects the retailer’s brand world with its products. I art-directed the concept, editorial design and campaign across print and digital. Our Editorial design driving 25% higher engagement.
Service
Art direction, editorial & book design
Creating a stronger editorial experience
For Breuninger, I led the art direction and editorial design across a series of magazines and sales catalogues. The work brought together typography, image direction, layout and storytelling to create a refined and contemporary expression for the brand.
The focus was on making the editorial experience more engaging while maintaining the premium character of Breuninger’s fashion and product worlds.
Once a year, Berlin Design Week turns the German capital into a platform for innovative design. The multifaceted program includes formats such as exhibitions, showrooms, talks, films and workshops, which are held over seven days in parallel at many different locations in the city. Designers, museums, cultural institutions, galleries, studios, project spaces and companies present new approaches and currents within contemporary design. Service Art Direction Campaign, Branding Refinement, Web Design, Advertisments
