Marcel Lunkwitz
Senior Art Direction &
Visual Systems
I work across branding, digital product design and motion. Over the last ten years I have developed visual identities, design systems and digital experiences for brands like Breuninger, KaDeWe, UniCredit, HanseYachts AG and Société Angélique. Good design, for me, starts with a clear idea and proves itself in production.
Experience
10+ years
Roles
Senior Art Director · Visual Systems
Focus Areas
Branding · Design Systems · UI/UX · Motion · 3D & Spatial Design
Selected Clients
Breuninger · KaDeWe · UniCredit · HanseYachts AG · Société Angélique
Location & Availability
Berlin · Open to freelance & permanent roles
Resume
Capabilities
Digital & Product
UX/UI Design
Design Systems Interaction & Prototyping AI-assisted workflows
Branding
Visual Identity
Identity Systems
Campaign &
Experience Direction
Editorial & Packaging
Exhibition Concepts
Narrative, Motion & Spatial
Motion Design
Narrative Development
3D & Spatial Design
Tools
Figma · Blender · After Effects · AI Workflows · Adobe Creative Cloud · HTML5 · CSS · JavaScript · Capture One
Experience
Senior Art Director — XIX (2022 – Today)
Responsible for visual systems, digital experiences and campaigns for Breuninger, KaDeWe, UniCredit and HanseYachts AG · Directed a Breuninger editorial campaign increasing engagement by 25% · Built scalable design systems with development, content and strategy teams.
Art Director — XIX (2019 – 2022)
Designed branding and UI solutions improving digital interaction · Developed campaign and editorial formats for retail and finance clients · Worked closely with strategy and development teams.
Art Director & Consultant — Freelance (2018 – Present)
Alongside my full-time roles, I work as an independent consultant for clients including Société Angélique, Bernhard Willhelm, Peugeot, Deutsche Börse Group, Möve, the Ministry for Economic Affairs, Labour, Energy and Climate Protection of the State of Brandenburg, and Berlin Design Week. My work spans brand ecosystems, digital communication strategies and experiential concepts, including the traceability-focused brand world for Société Angélique, as well as projects in augmented reality, editorial storytelling and visual system design.
Freelance Art Director — Greentech Festival (2019)
Designed the festival's visual identity and interaction design · Coordinated branding with production partners and internal teams · Built a consistent, visually strong brand presence across all touchpoints.
Art Director — Wolfgang Joop, Wunderkind (2015 – 2018)
Developed branding and creative concepts across brands and licensing partners including Galeria Kaufhof, Wiener Silber Manufactur, Vorwerk and Flair Sunglasses · Shaped visual and narrative direction for multiple Joop sub-brands · Collaborated with interdisciplinary teams across identity, digital communication and campaign execution · Led a team of three designers.
Designer, Creative Assistant — WUNDERKIND (2012 – 2015)
Supported the Creative Director across identity, campaigns and digital touchpoints · Developed accessory product lines, textile prints, brandspace concepts and editorial visuals · Contributed to e-commerce UX and online shop design.
Previous Roles
Designer at Neue Gestaltung, Stephan Schneider Antwerp, hauserlacour. Clients included Deutsche Börse Group, Deutsche Bank and culturally driven institutions.
Education
Burg Giebichenstein University of Art and Design Halle, Diploma in Design
Academy of Fine Arts Leipzig, Typography & Editorial Design
Awards and Recognition
German Design Award (Jury Member)
Red Dot Award, Communication(Winner)
IF Award, Communication (Winner)
European Fashion Award (1st & 3rd Prize)
