Marcel Lunkwitz
Creative Direction &
Visual Systems
With a multidisciplinary foundation across branding, digital product design, motion and emerging mediums, I’ve spent over a decade shaping visual identities, design systems and immersive experiences for brands such as Breuninger, KaDeWe, UniCredit, HanseYachts AG and Société Angélique. I combine conceptual rigor with aesthetic sensitivity, guiding teams and clients through the full arc of design — translating strategy, technology and narrative into meaningful, future-ready experiences.
Marcel Lunkwitz
Creative Direction &
Visual Systems
With a multidisciplinary practice across branding, digital product design, motion and emerging mediums, I’ve shaped visual identities, design systems and immersive experiences for brands such as Breuninger, KaDeWe, UniCredit, HanseYachts AG and Société Angélique. My work merges conceptual rigor, narrative thinking and technological insight into coherent, future-forward design.
Experience
10+ years
Roles
Creative Director · Senior Art Director
Focus Areas
Branding · Design Systems · UI/UX · Motion · 3D & Spatial Design
Selected Clients
Breuninger · KaDeWe · UniCredit · HanseYachts AG · Société Angélique
Location & Availability
Berlin · Open to freelance & permanent roles
Resume
Capabilities
Digital & Product
UX/UI Design
Design Systems Interaction & Prototyping AI-assisted workflows
Branding
Visual Identity
Identity Systems
Campaign &
Experience Direction
Editorial & Packaging
Exhibition Concepts
Narrative, Motion & Spatial
Motion Design
Narrative Development
3D & Spatial Design
Tools
Figma · Blender · After Effects · AI Workflows · Adobe Creative Cloud · HTML5 · CSS · Java · Capture One
Experience
Senior Art Director — XIX (2019 –Today)
Led visual systems, digital experiences and campaigns for Breuninger, KaDeWe, UniCredit, HanseYachts AG · Directed a Breuninger editorial campaign increasing engagement by 25% ·Developed branding and UI solutions improving digital interaction · Built scalable design systems with development and content teams.
Art Director & Consultant — Freelance (2018–Present)
Alongside my full-time roles, I work as an independent consultant for clients including Société Angélique, Bernhard Willhelm, Peugeot, Deutsche Börse Group, Möve, the Brandenburg Ministry of the Interior, and Berlin Design Week. My work spans brand ecosystems, digital communication strategies and experiential concepts, including the traceability-focused brand world for Société Angélique, as well as projects in augmented reality, editorial storytelling and visual system design.
Art Director — Greentech Festival (2018 – 2019)
Directed the festival’s visual identity and interaction design · Led design team and coordinated branding with production partners · Increased visibility and coherence of the overall brand presence.
Lead Art Director —
Wolfgang Joop / Wunderkind (2015 – 2018)
Directed branding and creative concepts across brands and licensing partners including Galeria Kaufhof, Wiener Silber Manufactur, Vorwerk, Flair Sunglasses · Shaped visual and narrative direction for multiple Joop sub-brands · Guided teams across identity, digital communication and campaign execution.
Head of Design Accessories —
WUNDERKIND (2012 – 2015)
Led a team of five designers executing the Creative Director’s vision across identity, campaigns and digital touchpoints · Enhanced e-commerce UX and online shop design, contributing to increased sales · Developed accessory product lines, textile prints, brandspace concepts and editorial visuals.
Previous Roles
Designer at Neue Gestaltung, WUNDERKIND, Stephan Schneider Antwerp, hauserlacour. Clients included Deutsche Börse Group, Deutsche Bank and culturally driven institutions.
Education
Burg Giebichenstein University of Art and Design Halle, Diploma in Design
Academy of Fine Arts Leipzig, Typography & Editorial Design
Awards and Recognition
German Design Award (Jury Member)
Red Dot Award, Communication(Winner)
IF Award, Communication (Winner)
European Fashion Award (1st & 3rd Prize)
